Gentex Grand Rapids Santa Parade
Saturday,
November
22, 2025
Downtown Grand Rapids
The parade will begin at 5 pm.
Tree lighting to follow at Rosa Park Circle
What you can expect at the Grand Rapids Santa Parade:
The Gentex Grand Rapids Santa Parade in downtown Grand Rapids is moving to Saturday, November 22nd, beginning at 5 pm. Thanks to the Grand Rapids Jaycees, Santa will be traveling from the North Pole to join us for this special event that will light up the streets of Grand Rapids for families from all over West Michigan. Santa will be exiting his sleigh at Rosa Park Circle at approximately 6:30 pm.
This FREE community event will have over 50 entries in the parade and family fun activities following the tree lighting ceremony. There will be a special station for children to write letters to Santa with free delivery from USPS. Downtown Grand Rapids will be full of Christmas joy as the community comes together to celebrate the holiday season.
Thank You to Our Sponsors!
Learn more about parade opportunities here:
Would you like to be in the parade?
Thank you for your interest in the 2025 Gentex Grand Rapids Santa Parade! We are excited to have you as a partner in this Grand Rapids tradition. The parade will take place on Saturday, November 22, in the late afternoon and evening. Please complete the parade registration form here.
Would you like to volunteer at the parade?
The community is coming together for the Grand Rapids Gentex Santa Parade! Some of the volunteer positions include:
- Line-up volunteer
- Parade Entry Chaperone
- Corner Marshal
- Candy Elf
A general time commitment is 2:30pm – 7pm. Upon completion of this form, someone will reach out to you regarding your volunteer position.
Please fill out the volunteer form.
We could not do it without you, thank you!
Contact
Dates & Hours
Saturday, November 22, 2025, beginning at 5 pm.